Steve Jobs was famous for his extreme focus.

This was his philosophy:

Deciding what not to do, is as important as deciding what to do.

Focus is not just saying no to distractions. It’s also saying no to opportunities.

There are a million things you could be doing, but there are only 1-2 things that you should be doing.

Their is a great story in Steve Jobs biography that illustrates this point.

Quote

"Steve Jobs would stand in front of a whiteboard and ask ‘What are the ten things we should be doing next?’

People would fight to get their suggestions on the list. Jobs would write them down, and then cross off the ones he decreed dumb.

After much jockeying, the group would come up with a list of ten. Then Jobs would slash the bottom seven and announce, ‘We can only do three.’"

Key takeaway

Many founders are not able to focus on the few things that matter the most.

But for the founders who are do, they will have a huge competitive advantage over their competition.

So remember,

Focus is not just about saying no to distractions. You must also say no to opportunities as well.

Thank you for reading

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